Mateus Lima
Mateus Lima
Senior Product Designer
An ambitious and results-driven Designer with over 10 years of experience in the creative industry, excelling in designing intuitive digital products and optimizing design processes for enhanced efficiency. Proven expertise in cross-functional collaboration, product management, and leading design teams to success.
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Work Experience
User Experience Designer & Service Designer
McKesson (via Randstad Digital) - United States (Remote)
Aug 2023 - December 2023
- Redesigned onboarding workflows for NHS and CP&H services, reducing user friction and improving completion rates.
- Conducted cross-functional workshops to identify pain points and prioritize solutions, streamlining content architecture for better usability.
- Synthesized insights from user research (interviews, surveys, competitive analysis) to advocate for data-driven design decisions.
Assistant Vice President (Senior) Core UX Team
iCapital - United States (Remote)
May 2023 - August 2023
- Translated user needs, business goals, and technical insights into practical product solutions.
- Drove ongoing platform improvements, proactively enhancing user experience beyond routine updates.
- Crafted user-centric experiences via clear user journeys, wireframes, and prototypes.
- Fostered collaboration with diverse teams, integrating iterative feedback for aligned designs.
Lead Product Designer
Exponential Ventures, United States (Remote)
February 2021 - May 2022
- Led the end-to-end development of Savings.club, a fintech product that disrupted traditional financing models.
- Acted as a bridge between designers, developers, and stakeholders, ensuring alignment with product vision and business goals.
- Mentored team members and introduced agile workflows, improving team efficiency and collaboration.
Product Designer (UX / UI Designer)
Defined.AI (formerly Defined Crowd), Portugal
September 2019 - January 2021
- Transitioned design tools from Sketch to Figma, reducing costs and improving team collaboration.
- Maintained and improved the Design System, ensuring consistency across a platform with 20,000+ users.
- Designed user-centered features that reduced support tickets by 22%.
- Streamlined collaboration between product/development teams, decreasing time to delivery for design projects.
UX / UI Designer & Business Analyst
Integritas Solutions, United States (Remote)
April 2017 - March 2019
- Organised more than 20 design sprints and led multiple kickoff and requirement gathering meetings.
- Conducted more than 20 user testing sessions and demos with clients, resulting in a significant increase in client satisfaction and better customer relationships through a better understanding of their needs and requirements.
- Designed and evaluated multiple dashboards for a fuel industry client, resulting in a 34% increase in decision making efficiency and a 25% reduction in errors.
- Managed a team of three designers and 3 product lifecycles, resulting in high levels of customer satisfaction.
- Collaborated closely with developers and quality assurance professionals, providing clear and concise documentation resulting in a faster implementation and alignment with project objectives.
- Coordinated a digital transformation project for a B2B client that improved and consolidated end-to-end service processes, restructured communication flow among departments, and reduced paperwork by 26%.
Freelance UX/UI Designer
Upwork, United States (Remote)
March 2017 - February 2018
- Directed user research and business analysis to create personas, use cases, user flows, and requirement specifications using a user-centered design process to implement new designs
- Designed visually appealing and functional products from concept to high-fidelity prototypes that led to a 20% increase in user satisfaction, resulting in positive feedback from clients and an average rating of 4.8 out of 5 on Upwork.
Lead UX Designer
Aurum Sistemas, Brazil
May 2016 - February 2017
- Advocated for the importance of User Experience design to the core team and stakeholders, resulting in increased prioritization of UX design throughout the product development process.
- Directed the end-to-end UX design process for more than 6 different projects, iterating designs based on client feedback.
- Handled various marketing and user research to map business and user goals, providing stakeholders with valuable insights and analysis of customer and competitor data to inform design decisions.
Provided detailed design specifications and assets to development teams, working closely to reduce delivery time for projects and increasing project success rate.
IT Analyst and Web Designer Intern
McGraw-Hill Education, Canada
May 2015 - August 2015
- Redesigned the outdated McGraw-Hill Ryerson Education portal with a focus on modernizing the user experience by improving usability and responsiveness across all devices. The proposed design had a clear emphasis on usability and accessibility to meet the needs of a diverse user base.
- Collaborated with the development team to implement the WordPress portal, as an iterative design process to generate design ideas for the web portal.
- Worked closely with developers to identify and fix UI problems related to HTML/CSS issues.
Graphic Designer
IFRN, Brazil
April 2010 - December 2012
- Created graphical guidelines for digital and printed material for IFRN’s e-learning courses, serving over 4,000 students.
- Designed layouts for books and illustrations to enhance student comprehension and readability.
- Developed promotional materials such as brochures, flyers, posters, banners, and event materials.
Web Designer Intern
IFRN, Brazil
June 2011 - March 2012
- Redesigned the web portal for the e-learning department on WordPress, enabling users to efficiently create and manage content for the website.
- Provided support for the Moodle platform used by professors, tutors, and students.
- Led workshops to educate users on how to effectively use the Moodle platform, resulting in a reduction in the number of support calls.
Skills & Competences
- Design Thinking Methodologies
- Business Analysis
- User Research
- User Personas
- Wireframing
- Usability Testing
- Information Architecture
- Interaction Design
- User Interface Design
- Visual Design
- Mobile Design
- Prototyping
- UX/UI Guidelines & Standards
- User Journeys
- Analytical Thinking
- Agile Methodologies
- Project Management
- Leadership Skills
Toolbox
Languages
- Figma
- Adobe XD
- Sketch
- Zeplin
- Invision
- HTML/CSS
- WordPress
- Adobe Creative Suite
(Photoshop, Illustrator, Indesign)
Languages
- Portuguese (Native)
- English (Fluent – C2)
- Spanish (Can Read)
- French (Can Read)
Education
Bachelor of Arts in Communications Design
Fine Arts University of Porto, Porto - Portugal
September 2018 - April 2022
- Participated as one the representatives of the University of Porto in the European Innovation Academy held in Cascais, Portugal in 2019.
Computer Programmer Analyst
Durham College, Oshawa - Canada
September 2014 - April 2015
Received an interchange program award from the Brazilian government and completed courses in:
- Cobol Programming, Database Development, Marketing, Project Management, Java Development, OOP, Systems Development, Emerging Technologies, and Web Development Fundamentals
Bachelor of Technology in Systems Analysis and Development (Incomplete Degree)
Instituto Federal de Educação, Ciência e Tecnologia do RN - Natal, Brazil
February 2012 – March 2016
Completed courses in:
- Human-Computer Interfaces, Web Design, Web Development, Digital Systems, Computer Architecture, Algorithms, Computer Networks, Object-Oriented Programming, Object-Oriented Project Analysis, Database I
High School Vocational-Technical Computing Degree
Centro Federal de Educação Tecnológica do RN - Natal, Brazil
March 2008 - December 2011
Completed courses in:
- Electronics, Programming Principles, Computer Algorithms, Web Development, Database Development, Computer Networks, and Computers Maintenance
Extra-Curricular Activities
DJ / Event & Music Producer
Worldwide
December 2021 - Present
Passionate about music, I pursue it both as a passion and a side job. Performing under the name Astrovagant, I’ve also used aliases like Lux and nomattt.
Currently based in Brazil, I organize music events, collaborating with fellow artists and venues to create memorable experiences.
Community Event Organizer
Product School, Porto - Portugal
July 2019 - March 2020
As a Community Event Organizer, I was responsible for planning and executing events for Product School in Porto, Portugal. I worked closely with the global Product School team to ensure that the events aligned with the organization’s goals and mission.
My duties included:
- Identifying and securing venues for events, negotiating contracts and managing event logistics
- Coordinating with speakers to ensure that their presentations were on-topic and engaging for attendees
- Developing promotional materials and social media content to promote events and drive attendance
- Facilitating networking opportunities for attendees and building a community of product professionals in Porto
- Collecting feedback from attendees and using it to improve future events
Co-Founder & Chief Experience Officer
Heal-thy
July 2019 - October 2019
During the European Innovation Academy 2019 I took the position as the Chief Experience Officer at Heal-thy, a startup we worked on dedicated to creating a healthy work environment.I was proud to lead the design and experience of our mental health app.
Our solution addresses the important issue of mental health and well-being in the workplace, by collecting and analyze anonymous feedback from employees. Providing this data to employers, we empower them to make evidence-based decisions that improve the work environment, ultimately increasing productivity and job satisfaction. I am passionate about creating a world where employees are valued and supported, and Heal-thy is at the forefront of this important mission.
Student Volunteer
AFS Intercultural Programs
September 2013 - January 2014
As a student volunteer at AFS, I assisted cultural exchange students from other countries who were interested in learning more about Brazilian culture and language. Additionally, I played a key role in organizing events for over 100 people by creating banners, online forms, and printed materials. Through my participation in workshops, I was able to engage in meaningful discussions on how we can learn to live together as global citizens.
BlackBerry Dev Group Manager
Blackberry, Natal - Brazil
August 2012 - April 2013
- Organized events and workshops to educate developers and designers on the upcoming BlackBerry 10 OS and new devices
- Provided support to teams from app creation to publishing in the app store (Blackberry World)
- Engaged in summits and collaborated with managers from other cities in Brazil
- Created weekly blog posts about the next BlackBerry OS to the dev community.